The barcode shows a superb leopard in the forefront who just got away from his cage, resembling a barcode on wheels. From the start sight, this print is a clear criticism of the way humans use animals for their own entertainment, having created zoos or sea-parks. The barcode serves as a symbol of consumerism and capitalism.
The leopard is demonstrating we as a whole can liberate ourselves from the intensity of industrialism. This picture is likewise outwardly striking, made of the juxtaposition of the leopard’s random spots with the barcode’s structured linear combination. The big cat embodies the diversity of form, whereas the barcode represents the homogeneity created by consumerism.
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